One of the projects I’m really proud of is the transportation-themed out-of-home campaign I developed for Temple University’s Fox School of Business. We placed eye-catching billboards along I-95 in Philadelphia and set up ads in bus shelters around the city. I came up with the campaign’s theme and crafted the slogans that really connected with our audience. Working closely with our design team, we brought these ideas to life with creative visuals that made the campaign stand out.